Kevin Durant is one of the chill laid back dudes in the NBA and he plans on pushing his brand off the court to next level. The NBA season is only 5 days away and as he launches his new Neff Wear for the guys. This is Durant’s first fashion imprint and many more will come after this one. He also gives the people his first short film with “Live To Play” starring MADSTEEZ, Jaws, Trashand and KD as he is hoping to inspire the youth to become better each and everyday and get out and get something. Shaun Neff has worked very hard with KD to produce exactly what he wanted through Neff Wear as he hops to expand his brand as an athlete.