Dre Teams up With Jimmy Iovine to Launch Daisy
Powerful moves continue to elevate Dr. Dre in anything and anywhere his ventures take him. Dr. Dre and Jimmy Iovine have officially launched Daisy, a music streaming service paired with Beats Electronics that will go live sometime in late 2013.
The $60 Million backing comes from Warner Music Group owner Len Blavatnik, who’s investment ventures have made him a leader in the oil industry. Well known Australian media giants James Packer and Marc Rowan are teaming up with Blavatnik in the investment. The internet music service will provide listeners with the option to create their own playlists. This is without a doubt a potential game changing move for Dr. Dre, as its been documented that Beats Electronics has talked with Apple about a potential partnership in the future.
Blavatnik says: “Beats has the vision, the brand, the management team and now the investor group to effectively change the expectations and experiences of a music subscription service.” Daisy looks likes she will be in good hands as the group of investors have appointed Ian Rogers of Topspin Media as CEO and former Nine Inch Nails lead singer Trent Reznor as the Chief Creative Officer.
What CAN’T Dr. Dre do? This could be the diamond in the rough in the music streaming industry. “What’s missing from the digital music landscape is a cultural context,” hinted Iovine. “We need to bring an emotional connection back to the act of music discovery. With Trent and now Ian we have the right team in place to do it”, adds Jimmy Iovine. He says this is the opportunity he’s been working towards his entire career.
The improbable lineup of investors gives this project edge and cheerful anticipation. Leaders in the media and music industries teaming up with one of the most prominant hip hop moguls, the internet better be ready.