Posts Tagged ‘rocawear’
Fashion, Homepage, Photos & Video - Tuesday, August 4, 2009 11:29 - 3 Comments
Spike Lee Shoots RocaWear 10th Anniversary ads
Has it really been 10 years since Rocawear first launched? Well with Jay-Z celebrating a decade of his own clothing line, Hov enlisted Spike Lee to shoot the advertisements celebrating his 10 years in the clothing game. Hit the jump to see more flicks from the shoot. Props to June Ambrose
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Business, Fashion, Homepage, News, The Vault - Monday, June 1, 2009 14:52 - 2 Comments
The Roc Goes To China
Iconix Brand Group announced today that Iconix China, its 50-50 joint venture with Novel Fashion Holding Limited (”Novel”), would continue to expand with the development of the Rocawear brand in China. The deal was signed with Bosideng International Holdings. According to the press release, Bosideng will both manufacture and distribute both men’s and women’s products in Greater China. Bosideng is set to launch in Spring 2010, and plans to open over 300 freestanding Rocawear stores and ship-in-shop concepts within the next three years.
Fashion, News - Friday, April 17, 2009 15:43 - 11 Comments
Jigga Sets Up Shop In Brooklyn
Jay-Z’s Roc Pop Shop is opening its doors today. Rocawear fans can take a trip to Brooklyn and purchase exclusive products from the 18-wheeler mobile store at 25% off. What a sweet deal. For the past few months the Roc Pop Shop has made pit stops across the nation and will finally set its graces in Hova’s hometown. Located on Flatbush Avenue and Pacific Street, Roc fans can check out the Rock Pop Shop until May 2nd.
Fashion, Features - Tuesday, February 24, 2009 0:37 - 3 Comments
For Us By Us?
While the economy has everyone tightening their belts these days, what does that mean for the state of urban fashion?
When Daymond John, Keith Perrin, J. Alexander Martin and Carl Brown first founded FUBU back in the mid ’90s, they uttered the infamous words that became the flag of the urban fashion movement: For Us, By Us. Many of the brands that launched during that era, and within our community specifically over the years since, were born out of a need for clothing that appealed to the Hip-Hop market, that were affordable and that carried a certain level of cultural understanding and like-mindedness that was quickly becoming a universal train of thought.
By: Aimstar
Fashion - Tuesday, February 17, 2009 17:44 - 2 Comments
Source Fashion: For The Record
Go platinum rockin’ your favorite artists’ spring designs.
Photos: Don Morris
Styling: William Rawls
Makeup: Jewel Winfield
Hair: Kasuna Habler
Fashion - Tuesday, October 14, 2008 12:05 - 12 Comments
Smell Like Jigga
Rocawear’s new fragrance 9IX, is now available. The tagline for the new scent is “Rule number ninety-nine - stay on her mind.”
Rocawear describes 9IX as “a masculine fragrance with top notes of Asian coriander, mandarin zest and living cantaloupe. Spiked with lavender, raw geranium leaf and suede as well as a drydown of golden amber, musk and timberwood.”
Sounds… complex.
Check out the steamy commercial for 9IX after the jump.
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