Business, Fashion, Homepage, News, The Vault - Monday, June 1, 2009 14:52 - 2 Comments

The Roc Goes To China

Iconix Brand Group announced today that Iconix China, its 50-50 joint venture with Novel Fashion Holding Limited (”Novel”), would continue to expand with the development of the Rocawear brand in China. The deal was signed with Bosideng International Holdings. According to the press release, Bosideng will both manufacture and distribute both men’s and women’s products in Greater China. Bosideng is set to launch in Spring 2010, and plans to open over 300 freestanding Rocawear stores and ship-in-shop concepts within the next three years.

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