Homepage, Online Exclusives - Written by The Source on Monday, November 2, 2009 17:47 - 9 Comments

Instrumental To Life

Tags: Amadeus, and Vinnie Idol, Bink, ILLmind, J. Cardim, Jimi Kendrix (of Street Radio), Rsonist (of the Heatmakerz) Digga

Hunger is a feeling that most people feel physically, At “Beast of the Beats III” not only could one feel it, you could also see, smell and hear it. Some of the contestants actually captured the essence of putting their heart & soul on wax in the same manner that Jimi Hendrix did with his guitar. Beat after beat, string after string sample after sample, slowly made listeners forget about other aspects to a song ie: hooks, bars, and meaningful lyrics. The beautiful noise found here needed none of the distractions accompanied by vocals.

The I-Standard “Beast of the Beats III” was held at the world famous NY club “Touch” and was hosted by company Co-founder J-Hatch. The contestants consisted of platinum plus producers : Rsonist (of the Heatmakerz) Digga, Amadeus, Bink, J. Cardim, ILLmind, Jimi Kendrix (of Street Radio), and Vinnie Idol. Each producer had a 90-seconds to play a known hit, followed by a another 90-seconds of new unheard material. After each turn the crowd played the role of judge and jury (Amateur night at The Apollo style of course), and chose who would advance to the next round. This went on for 3 consecutive rounds, and ended with Rsonist (of the Heatmakerz) emerging as the victor.

The event also held a show case for 30 up and coming producers who competed for first place prizes: a Roland Fantom G6, Rane Serato/Scratch Live, one mixed song by Grammy Award winning engineer, Ken Lewis, and 5 A&R meetings. The Celebrity Judge of the evening was Super Producer/Singer Mario Winans, along with other industry chart topping producers Sean C & LV (of Grind Music) who lended some words of advice to the contestants. Even though this was only the 3rd annual competition, the buzz that the event has acquired has only solidify its success and growth for next year.

Dan Reagans

Video Props: Nodfactor

9 Comments

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fck i standard
Nov 3, 2009 17:11

these beats are wack and so is istandard, run by a bunch of clowns

j hatch
Nov 4, 2009 12:35

Thanks for the write up Dan, obviously the fool who left the first comment doesn’t know anything about our grind for the producers, probably thinks his stuff is the hottest because his broke ass friends tell him he is hot. 4 years, over 1500 producers showcased in 12 major cities, sponsored by 5 major corporations all leaders in their field and we are clowns? Stop making music for your fake myspace friends to hear you coward. We hve placements with 50, Diddy, Buckshot, KRS, MTV, Fab, Jill Scott, Clipse and more. This is the co founder J Hatch and I approve this message, smh for these internet wanna be thugs man. Get a day job, word.

Thrilla
Nov 4, 2009 12:43

That’s what you have to love about the internet, even the most ignorant people can voice their opinion….

Beast of the Beats III was a great event, top to bottom.

Jeneh S.
Nov 4, 2009 14:51

Great article! Sounds like a dope event.

BIshop
Nov 4, 2009 22:43

Dan you talented mf…I love you..stay focus and sucker free. How long have I known u so far?this article shows a huge growth in your wording and view for the craft..keep it up. if you want I’ll stall on the 1st ass who left that coment..bishop

BIshop
Nov 4, 2009 23:01

I GOT A SAY THESE BEATS R CRAZY..TELL EM TO THROW ME ONE..REAL TALK..

BALLIN HARD N MY BLOOD/ SHORTY RIDE CAUSE IMA THUG-FUCK HER HARD WITH MY TIMS ON/ TRUE G LAST ONLY 4 SONGS/ I GET IT IN-1ST SHE SAY SHE DON’T KISS AND TELL TIL IT’S N/ THEN SHE SAID B IM SORRY I JUST TOLD MY FRIEND.

KILLA DAN YOU ALREADY KNOW IF YOU WANT SOMETHING YOU WILL GET IT….REMEMBER HIGH SCHOOL..ANYTHING YOU WANTED YOU GOT IT..FROM THE CHICKS TO KICKS AND SHIT..STAY FOCUSED..I WILL BE IN THE CITY THIS WEEK

Dan
Nov 7, 2009 16:53

Love my boy bran! peace to the whole i-standard and j hatch

iStandard Producer Showcase this Wed. 11/11 Judges include Def Jam A&R Steve Owens, Virgin A&R Ian Pollard, and more… « iStandardProducers.com Blog
Nov 9, 2009 13:53

[...] Also check out The Source’s coverage of the event HERE! [...]

Kev
Nov 9, 2009 14:58

Beast of the Beats 3 was DOPE… Istandard did a great job and always do, Club Touch was nice, and the dj were on point.. The talent (eventhough slept on) was crazy… Vanderslice..Dope…. Paro Paro.. Insane…The Breaks…Fresh…and the Celeb beat battle was off the chain.
and this is coming from a non producer, just a fan of hip hop…..